The client for this project has been my best friend since grade school so I pulled out all the stops for her wedding invitations and used illustrations, patterns, and calligraphy to create a citrus themed identity for her big day.
Air Quill is a typeface that I designed which was inspired by the high contrast strokes of classic typefaces such as Didot and Bodoni and combines them with the ornate flourishes usually only found in display scripts.
I began with sketches of a modern serif with flourishes and then following strict rules for creating letterforms began to build out the O and the E. Many of the rules for a typeface are derived from the capital E, all of the serifs the width of the stems and the legs and the x height come from the E. From there I began to create the capital and lowercase letters finally moving on to testing the letters out in a series of words.
Promotional Campaign & Package Design.
This project is a series of three posters for a group called the Vitamin String Quartet. The focus of this project was creating unique letterforms through unconventional means. In the first poster I took pictures of ink in water and used photoshop create letters from them. In the second I used ink to hand paint the letters on transparent paper and then photographed them against a white background at angles. In the third I manipulated a typeface and used more pictures I took of Ink in water.
MS Bike Jerseys
Jersey designs for a bikeing outfit
Logo and branding for a corporate conference
LPS is a Jacksonville based company that provides technology and service solutions to the financial industry which helps process loans and mortgages. I created multiple layouts for their corporate collateral.